Chengdu Liquor Group Co., Ltd.

With strong support from provincial and municipal governments, Chengdu Liquor Group Co., Ltd. was officially established in 2021. As the first wholly state-owned enterprise in the Chengdu production region dedicated to serving the liquor industry ecosystem, the Group undertakes the important mission of promoting the region’s development. With the strategic positioning of becoming a “Five-New State-Owned Enterprise,” it actively integrates regional resources, promotes industrial innovation and upgrading, and strives to build an internationally influential liquor industry cluster, continuously contributing to the prosperity and development of Sichuan’s Chengdu liquor-producing region.

In terms of product innovation, the Group has developed a range of well-received products through its “Chengjiu Selection” platform. Named after the city, the “Chengdu” series of baijiu has become a model for integrating production-region identity, brand, and culture. Chengdu Whisky offers the world another opportunity to experience Eastern flavors, while the Chengdu Gift “Jiejiegao” incorporates auspicious symbolism into its bottle design, providing a new choice for city souvenirs. In terms of service innovation, Chengdu Liquor Group has carefully developed two core platforms: China Spirits DreamWorks and Tianfu Trendy Drinks Park.